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Finding premises
For both Gary and Bob, the problem of finding the right location for their business. Commercial property tends to do better than residential property at times of a slowdown in the overall market. Commercial prices tend to be higher and more stable than their residential counterparts. If there’s one thing that commercial estate agents know about businesses it’s the old adage location, location, location. This of course is true. Your location whether it is a high street, a shopping centre or an office block will determine your business activity. But location can also define your image, bring in other business and other contacts.
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We recommended that both of the partners sat down with a professional surveyor such as The vinden Partnership to discuss their property budgets, ideas, constraints and draw up an action plan.
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So what does that actually mean? Where should you position your business? For example, should you head straight for the high street and aim to directly attract customers as they walk past? Should you locate on the edge of town or just off the main shopping avenue because there are better parking facilities? Or should you head out of town altogether and follow the larger stores into a retail park but pay more rent?
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Considerations
There are two main principles to bear in mind. What sort of business you are and what sort of customers you are going to be targeting (see checklist).
Then comes the most important factor – market research and the four main areas you should consider. These are population, accessibility, competition and costs. These will determine where you locate.
For example, if you run a sandwich bar or café - are the customers in the high street the ones that will buy take away snacks? Can they afford your prices? What is the footfall or number of passers by that walk in or past your shop? How visible is your store next to your competitors and how easy is it to access your store?
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What do you actually need?
Three factors dominate the priorities of small businesses looking for premises: cost, cost and cost. Nobody ever has enough money, so there is an overwhelming temptation to go for the cheapest property. It is a mistake that can take decades to rectify – and even bring a promising business to its knees.
Ironically, some firms swing too far in the other direction, committing themselves to a heavy initial outlay because they believe image is vital – and image does not come cheap.
Finding the right premises is the real secret. That can, and will, vary enormously according to the type of business. But there are some general rules that apply to any operation.
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Location
Shops need passing trade but high street premises are expensive. Do you need passing trade or will customers come looking for you? Rents fall quickly within yards of main roads. Offices are even more flexible, particularly if most business is done on the telephone.
Manufacturing and storage relies heavily on access. Think about how vans and lorries will deliver and collect goods. Nearby parking can be important. As traffic restrictions tighten, public transport can be even more so.
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Size
This is a crucial decision. Health and safety laws provide basic guidance on how much space is needed per office desk or manufacturing process. But allow for growth. The whole point of business is to expand, so try to be flexible. This will cost more, however, today's out goings must be balanced against the prospects of tomorrow's earnings.
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Growth
Can a building be physically altered internally, such as knocking down walls, extending outwards or upwards? Is there spare land next door for expansion.
Landlords obviously hold the whip hand and it can be important to make agreements from the outset about what will be allowed and how much extra will be charged on top of the cost of rebuilding or alteration.
But planning rules must also be considered. Local authorities are not always open to discussion about the future of premises. They may have rigid rules about increasing density of development. The buildings may be in a conservation area or near housing, in which case it will be much more difficult to consider changes.
Even where no physical changes are required, it is crucial to consider restrictions on potential alterations in how premises may be used. Lease conditions and planning rules are usually quite specific about what goes on within a building. You cannot even change a shop to an office, or vice versa, without permission from the local authority and landlord. In fact, changes from one type of shop to another can sometimes fall foul of planning restrictions.
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Getting help
The cost, time and plethora of potential problems makes the whole business of buying, leasing and selling property a minefield. At best, it can absorb huge amounts of management time. At worst, it can lead to bankruptcy.
Take specialist advice. Everyone dislikes agents but do not mix up chartered surveyors and valuers with this ubiquitous breed of high street hawks. Just as lawyers know the law, surveyors know bricks and mortar.
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There are different types:
One group are effectively agents and know all about availability, rents and prices. It may be worth employing one to find the right space rather than traipsing around those selling or leasing.
Building surveyors specialise in the nitty-gritty of construction. They can organise a new-build or inspect existing buildings for potential faults.
Another skill lies in analysing the average 40-page lease a landlord will expect. Or they can take over negotiations on rent reviews, rating appeals and planning applications.
Use an expert with letters after their name. Several professional organisations award these, such as the Royal Institution of Chartered Surveyors (RICS) and the Incorporated Society of Valuers and Auctioneers (ISVA). Ask in advance how much it will all cost. After taking a deep breath, consider how quickly such fees will be saved in making the right choice or winning a cut in the asking rent.
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